Butch. For Happier & Healthier Pets

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Frequently Asked Questions about Butch Products
  • Why should I feed my pet Butch?

    All Butch rolls are:

    - Moisture rich
    - Made of Meat not Grain
    - Nutritionally complete for all life stages (Puppy/ Adult/Senior) of your pet

    At Butch, we believe that eating a diet as close to natural as possible is important for your pet’s overall well being, health and happiness. By natural, we mean a diet that is similar to what they would eat in the wild, gentle on their bodies and nutritionally balance and complete.

    Both cats and dogs are carnivorous animals. Their bodies are designed to eat meat, just look at their sharp pointy teeth. This is why Butch rolls are made with at least 80% fresh meat. The meat is lightly cooked, ensuring that the maximum natural goodness from the meat is retained. All of the meat in Butch rolls is fresh New Zealand export quality.

    Water is the most essential nutrient for your pet. It is required for almost biochemical reaction in its body. The moisture level of Butch rolls is carefully maintained throughout the cooking process to ensure that it is kept at the optimum level, at least 70-73%.

    Butch rolls are enriched with all the vitamins and minerals required for the total health of your pet, plus Omega-3 from fish oil, as this is excellent for your pet’s skin, coat, joints, and more easily utilized by your pet than flaxseed oil.

  • Why should my dog/cat eat meat?

    Dogs and cats are naturally carnivores. Feeding them a vegetarian meal supplemented by vitamins and minerals, does not ensure a scientifically formulated and nutritionally complete meal.Look into your dog or cat’s mouth. Those huge impressive teeth (or tiny needle sharp teeth) are designed for grabbing, ripping, tearing, shredding, and shearing meat (Feldhamer, G.A. 1999. Mammology: Adaptation, Diversity, and Ecology. McGraw-Hill. pg 258.). They are not equipped with large flat molars for grinding up plant matter. Their molars are pointed and situated in a scissors bite (along with the rest of their teeth) that powerfully disposes of meat, bone, and hide. Carnivores are equipped with a peculiar set of teeth that includes the presence of carnassial teeth: the fourth upper premolar and first lower molar.

    Dogs and cats have the internal anatomy and physiology of a carnivore (Feldhamer, G.A. 1999. Mammology: Adaptation, Diversity, and Ecology. McGraw-Hill. pg 260.). They have a highly elastic stomach designed to hold large quantities of meat, bone, organs, and hide. Their stomachs are simple, with an undeveloped caecum (Feldhamer, G.A. 1999. Mammology: Adaptation, Diversity, and Ecology. McGraw-Hill. pg 260.). They have a relatively short foregut and a short, smooth, unsacculated colon. This means food passes through quickly. Vegetable and plant matter, however, needs time to sit and ferment. This equates to longer, sacculated colons, larger and longer small intestines, and occasionally the presence of a caecum. Dogs have none of these, but have the shorter foregut and hindgut consistent with carnivorous animals. This explains why plant matter comes out the same way it came in; there was no time for it to be broken down and digested (among other things). People know this; this is why they tell you that vegetables and grains have to be preprocessed for your dog to get anything out of them.

    Dogs do not normally produce the necessary enzymes in their saliva (amylase, for example) to start the break-down of carbohydrates and starches; amylase in saliva is something omnivorous and herbivorous animals possess, but not carnivorous animals. This places the burden entirely on the pancreas, forcing it to produce large amounts of amylase to deal with the starch, cellulose, and carbohydrates in plant matter. Thus, feeding dogs as though they were omnivores taxes the pancreas and places extra strain on it, as it must work harder for the dog to digest the starchy, carbohydrate-filled food instead of just producing normal amounts of the enzymes needed to digest proteins and fats. Nor do dogs have the kinds of friendly bacteria that break down cellulose and starch for them. As a result, most of the nutrients contained in plant matter—even preprocessed plant matter— are unavailable to dogs. This is why dog food manufacturers have to add such high amounts of synthetic vitamins and minerals (the fact that cooking destroys all the vitamins and minerals and thus creates the need for supplementation aside) to their dog foods. If a dog can only digest 40-60% of its grain-based food, then it will only be receiving 40-60% (ideally!) of the vitamins and minerals it needs. To compensate for this, the manufacturer must add a higher concentration of vitamins and minerals than the dog actually needs. They eat the food as they have no other options. As humans, we believe that what is good for us is good for our pets. However, our grain based diet is not a natural diet for our pets.

  • My dog needs to have medicated foods - my vet told me so...

    Just like humans, your pet’s bodies are designed to heal itself. If we stop the loading of the bodies with foods that is not natural for the bodies to process then the body can put its efforts to focusing on healing.

    When humans take antibiotics the doctor prescribes that we supplement with good healthy foods to assist the healing. Most of the illness that we have are due to the poisoning of our bodies. The illness is the reaction of the bodies to the poisoning.

    Butch provides a healthy diet for your pet thereby, allowing the medicines prescribed by your vet to have the maximum effect while not loading the animal’s body..

  • My puppies are 2 weeks old now. When can I start feeding them solid foods?

    You can start to give solid food when they are between 3-4 weeks of age. In the early stage of weaning, mother’s milk is the important source of nutrient at this time the puppies’ digestive system is learning to handle new sources of nutrient. You have to encourage them to take soft, wet food moistened with water or gravy. Some people feel milk and milk food should figure prominently at the end of weaning regime but this is not the case. Highly palatable energy and nutrient dense foods are preferable.

    At 6-8 weeks of age puppies become fully weaned and you can separate them from their mother. At this age the energy requirement per unit of body weight is double that of an adult of the same breed. Other than energy, requirements for other nutrients are high in this period. In this period you have to give energy and nutrient dense, easily digestible food 4 times a day. Feed 4 small meals per day to allow the digestive system to efficiently digest and absorb the nutrient. If you feed ad libitum (continuous access to feed) they will tend to over eat. Excessive fat deposition in the puppies during the growth will cause obesity later in life.

  • My dog drinks water, so why should I need to worry about a moisture rich diet?

    In natural life cats and dogs would eat a diet with a moisture level of approx 73%. Dry dog food contains about 10% moisture. Providing your pet with water to drink to compensate is not enough. Water is their most essential nutrient, it’s required for almost every biochemical reaction in their bodies. Butch products are made with fresh, lightly cooked meat and the moisture level is carefully maintained throughout the cooking process, to ensure that it is kept at the optimum level for your pet, 70-73%.

  • How can I tell if my pet’s diet is made mostly from meat or mostly from grain?

    Reputable pet food companies will either list the % of each ingredient on their packaging or will be happy to provide this information if you contact them. Note: Dry pet food contains more grain than meat. Often packaging of dry pet food will list a meat as the first ingredient, but then go on to list many variants of grains, that when added together equal far more than the meat ingredients.

  • What about the specific veterinary diets for my dog?

    We believe that feeding a natural diet like Butch may prevent/or heal many common ailments. However if your dog does have a particular illness please contact us for direction on which of our products will be suitable. The nutrient levels in dry pet food cannot be directly compared to Butch due to the different moisture levels and ingredients. Our nutritionist/veterinary team will be happy to advise based on the diagnosis you have been given or symptoms your dog is experiencing. Email info@butch.co.nz for more information.

  • My product contains Omega-3 - What is the source of the Omega-3?

    In most dry foods, it is flaxseed. Butch enriches its rolls with Omega-3 derived from fish oil (rather than flaxseed) as fish is a rich source of EPA and DHA fatty acids which are most beneficial and more readily utilized by the body. As Butch rolls are made from meat they naturally contain the correct amount of Omega-6.

  • Can Butch pet rolls be frozen?

    Although fresh is best, all Butch rolls can be frozen. to extend the shelf life. As with any meat product, do not re-freeze after thawing.

  • Are Butch products suitable for all the life stages of my pet?

    The nutritional requirements of a pet will vary at different life stages (i.e., growing animal, adult animal, pregnant animal and lactating animal). Most Butch products have been formulated to cover the nutritional requirements of all stages of an animal’s life (check individual product).

Common Features of every Butch product

icoFresh NZ Meat

Our selection of fresh lamb and chicken is collected from NZFSA licensed establishments daily and is processed within hours. Our factory is licensed by NZFSA, whose officer’s frequent visits ensure all preparation, cooking, processing, packing and procedures meet their exacting requirements. Other common features of Butch [+]


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